Mode runs Meta ad campaigns for founders who need to reach a specific audience: building awareness, driving traffic and generating leads through Facebook and Instagram, managed alongside the rest of your growth activity.
Facebook's ad platform is designed to take your money efficiently. Broad audiences, Advantage+ campaigns that hand control to an algorithm, and a reporting dashboard that buries the metrics that actually matter. Most founders who try Meta Ads themselves spend three months and a few thousand pounds getting nothing back, then conclude that Meta doesn't work for their business, when the real problem was the setup.
Meta is fundamentally different from Google Ads. Google captures demand: people searching for something. Meta creates demand: showing the right message to the right person before they knew they were looking. The creative, the audience targeting, the offer and the landing page all have to work together. Get one wrong and the whole thing underperforms. Get it right and the cost per lead can be significantly lower than search.
We build Meta campaigns with audience targeting rooted in actual customer profiles, not just broad interest categories that Meta's algorithm will expand until it means nothing. The creative brief matters: the image or video, the headline, the hook in the first two seconds. We test variables systematically and let the data tell us what to scale and what to cut.
Meta Ads sit as an add-on to the Monthly Growth Support for founders where it makes sense, typically consumer-facing businesses or B2B with a strong visual brand. We'll tell you on the free call whether Meta is the right channel for your business, or whether your budget is better spent on Google. Not every business should run Meta Ads.
Standalone · From £495/month · 3-month minimum · Ad spend separate
From £495 / month
Ad spend is always paid directly to Meta by you. We never handle your budget. Note: Meta applies a 2% UK digital services surcharge from July 2026, billed directly to your account by Meta.
Fixed scope. No surprises. See our packages →
Meta works best when you have a clear customer profile, a strong offer and creative that stops the scroll. If you have those things, it can be an efficient way to reach people who don't know they need you yet.
SEE PACKAGESBest fit: B2C businesses, lifestyle brands, professional services with a defined audience and something worth showing. Not just telling.
Not the right fit: niche B2B services where your buyers aren't on Facebook, or businesses with a very small target audience where Meta's minimum audience sizes create inefficiency.
Meta Ads work best alongside Google Ads: one creates demand, the other captures it. Talk to us about whether the combination makes sense for your budget.
Meta Ads managed as part of the Monthly Growth Support, creative-led, audience-first, reported monthly in plain English.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.