Mode runs LinkedIn ad campaigns for B2B founders who need to get in front of the right people at the right companies, with targeting no other platform can match.
LinkedIn's CPCs are among the highest of any ad platform. That's the trade-off for the targeting precision. When it's done right, you're reaching the exact job title at the exact type of company that buys what you sell. When it's done wrong, you're paying premium rates for impressions from people who would never be a customer, and your cost per lead makes the channel look unworkable.
The common mistakes: audience too broad, ad creative that blends into the feed, no split between awareness and conversion campaigns, no retargeting of website visitors. LinkedIn rewards specificity. A tight audience, a clear message and a compelling reason to click. If you're offering something a specific type of professional genuinely needs, LinkedIn is often the most direct line to them available.
We build LinkedIn campaigns around your ideal customer profile: the specific job title, seniority level, industry, company size and geography that makes someone worth talking to. The ad creative is written to be direct and specific, not vague thought-leadership content that makes everyone nod and nobody click. For B2B founders, the right LinkedIn campaign can be the most efficient lead generation channel available.
Campaign structure covers both cold audiences and retargeting: people who've visited your site or engaged with previous ads. LinkedIn's Insight Tag is set up and connected to your Analytics account so the full picture is in one place. Monthly reporting is in plain English: cost per lead, lead quality notes, what we're testing next month and why.
Standalone · £695/month · 3-month minimum · Ad spend separate
£695 / month
LinkedIn's higher CPCs mean this service is best suited to B2B founders where the average deal value justifies the investment. Get in touch and we'll tell you straight whether it makes sense for your numbers.
Fixed scope. No surprises. See our packages →
If you're selling a service or product to a specific type of business decision-maker, and the average deal value is meaningful enough to absorb LinkedIn's cost per click, this is the most precise targeting available.
SEE PACKAGESBest fit: B2B service businesses, consultants, SaaS, professional services. Anyone selling to a defined professional role where job title targeting makes the difference.
Not the right fit: low average order value businesses where LinkedIn's CPCs make the economics unworkable. We'll be straight with you about this on the call.
LinkedIn Ads work well alongside Google Ads: LinkedIn builds pipeline at the top, Google captures people who are already searching. Talk to us about the right channel mix for your budget.
B2B ad campaigns built for precision, managed as part of the Monthly Growth Support or as a standalone add-on.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.