Mode helps founders build and use email as a growth channel: automations, campaigns and sequences that convert subscribers into customers without relying on an algorithm to decide who sees your message.
Social media followers can disappear if an algorithm changes or an account gets suspended. Ad platforms can increase CPCs overnight. SEO rankings can shift with a core update. Email is the one channel you own. Nobody can take your list away from you, and nobody decides which subscribers see which message except you. That's why the businesses with the most resilient revenue always have a strong email list.
The problem most founders have with email isn't sending. It's what to send, when and to whom. An unsegmented list blasted with the same email every two weeks is less effective than a small, well-maintained list with proper welcome sequences, nurture flows and campaigns timed around when people are ready to buy. Email done right is high return. Email done lazily is background noise.
Email strategy at Mode starts with the fundamentals: a welcome sequence that converts new subscribers into engaged prospects, lead capture set up on the website, and a sending cadence that keeps you front of mind without burning out your list. We write copy in your brand voice, set up the automations and connect everything to your existing tools: Mailchimp, Klaviyo, ConvertKit, whatever you're using.
For Monthly Growth Support clients, email sits alongside the content and ad work. The blog posts drive traffic, the landing pages capture leads, and email nurtures those leads into customers over time. Each email is tracked: open rate, click rate, conversion. The monthly dashboard shows what's working so we can build on it month by month.
Standalone · From £495/month · 3-month minimum · Rolling monthly after that
From £495 / month
Platform setup (Klaviyo, Mailchimp or similar) is billed separately if not already configured. Get in touch and we'll confirm the total scope before anything is agreed.
Fixed scope. No surprises. See our packages →
If you're collecting email addresses but not doing anything useful with them, or if you haven't even started building a list, email is the most underused asset most founder-led businesses have.
SEE PACKAGESBest fit: founders who have or are building an email list and want to use it properly, with welcome sequences, nurture flows and regular campaigns that drive traffic back to the site and enquiries into the inbox.
Not the right fit: if you have a list of fewer than 100 people and no plan to grow it, email investment is premature. Build the list first. The website and SEO work helps with this.
Email and content marketing work as a pair: the content builds the list, and email nurtures it. Both are part of the Monthly Growth Support.
Email setup, sequences and campaigns, included in the Monthly Growth Support alongside your other growth channels.
GET STARTEDQuestions? Get in touch. We'll tell you straight whether it's the right fit.