A custom apothecary platform, built not templated.
Thyme & Tincture is a hedgerow apothecary. A UK home for traditional remedies, herbs, flower essences and the folklore around them, written to inform rather than to sell.
A subject with a lot of depth and a lot of noise around it. The site had to feel considered and trustworthy, hold a growing library of remedies and reference material, and stay honest about what it is: educational, not clinical. A template was never going to carry that.
A custom-coded web application, not a page builder. A clean content architecture for remedies, herbs, essences and folklore, built to grow as the library does. Fast, calm, and readable, with the restraint the subject deserves. The result reads like a proper reference, not a shop that happens to sell tinctures.