A full cabinetry site with a cut-to-size product architecture.
Create Cuts is an Australian cabinetry and cut-to-size business. Custom cabinets, flat-pack and CNC cutting for kitchens, wardrobes, laundries and more, built for both trade and DIY customers.
A cabinetmaking operation with a wide product range and a lot to explain. Customers arrive wanting different things. A full kitchen, a single cut-to-size panel, a trade account. The site had to hold all of it without becoming a maze.
A custom WordPress theme with a full product architecture. Seven solution areas, kitchens through to commercial, each with its own page and each linked to the others so customers and search engines can move through the whole range. Tutorials and guides sit alongside the product pages to answer the questions that come up before an order.
The internal structure was designed for search from the ground up. Every product page connects to the relevant guides, and every guide points back to the product it supports. The result is a site Google can crawl cleanly and customers can actually navigate.