For scopes that don't fit the fixed-price packages: larger builds, authority projects, migrations, retainers, AI systems and mixed marketing work.
Custom scope · quoted in writing before any work starts
Most Mode work is sold as a fixed-price package. The scope is published. The price is published. The timeline is published. You see it, you decide, you buy. That model handles the majority of small-to-mid builds and ongoing engagements.
Custom work is for everything else. Larger builds, heavier migrations, authority projects, ongoing retainers above £295/month, AI systems with bespoke integrations, or mixed marketing scopes that need to be defined before pricing makes sense. Same delivery discipline, custom-quoted in writing before any work starts.
If your scope matches one of these two, start there · the dedicated page sets out the floor and what's typically inside. Anything that doesn't fit either one comes through the general custom enquiry below.
From £2,995 inc VAT · 4–6 weeks
12–15 page bespoke website built around proof and positioning. For established service businesses, specialists, consultants and B2B firms whose buyers research carefully before reaching out.
SEE AUTHORITY BUILD →From £750 / month inc VAT · 3-month minimum
Larger ongoing engagement than Monthly Growth Support. For businesses with a queue rather than a project · a steady operator on the marketing every month, without an in-house hire.
SEE MARKETING RETAINER →If your scope sits in any of the shapes below · or somewhere adjacent · this is the right enquiry to send. We'll come back inside one working day with a scope, a fixed price and a delivery commitment.
Authority websites for established service businesses
Larger website rebuilds beyond the £1,495 Website Rebuild floor
Multi-location or multi-service websites
Ongoing marketing retainers above the £295/month tier
AI workflow builds beyond the £695 floor · multiple workflows or deeper integrations
CRM and automation work · Acuity, HubSpot, Stripe, custom dashboards
Campaign and landing page systems running across multiple offers
SEO and content architecture across larger sites
Migration-heavy projects · platform moves, redirect maps, indexation rebuilds
Custom doesn't mean sales calls and discovery cycles. It means we write down what we'll do and what it costs before any work starts.
If your scope doesn't fit a published package, this is the right enquiry to send. Two paragraphs about the business and the work is enough to start. We'll come back inside one working day with first-pass questions or a proposed scope and price.