Local SEO

Show up when local customers search for what you do.

Mode sets up and optimises the local search presence that puts your business in front of people in your area: on Google Maps, in the local pack, and in searches that contain "near me" or your location.

The problem

Your competitors are showing up in local search. You're not.

When someone in London searches for your service, Google shows a map and three listings before it shows a single website. If you're not in that map pack, you don't exist for that search. And it's not just the Google Business Profile. It's the reviews, the categories, the photos, the Q&A, the posts. Every detail signals relevance. Most businesses get this set up once and never touch it again.

Local SEO also extends to the website itself: location-specific landing pages, consistent NAP data (name, address, phone) across directories, and schema markup that tells Google exactly where you operate and what you do there. These are the signals that determine whether you appear in searches from people who are ready to buy, right now, in your area.

The Mode approach

Local presence set up properly, then maintained to stay visible.

We start with Google Business Profile: set up correctly, fully populated, with the right categories, service areas and hours. For Website Launch clients, local business schema is built into the site from day one. We also make sure your business details are consistent across the directories that Google uses to verify your legitimacy as a local business.

In the Monthly Growth Support, local SEO is maintained monthly. Profile updates, new posts, tracking your position in local pack results and adjusting what's needed. If you serve specific areas, we can build location pages into your site over time, each one targeting a specific area with content written to rank for local searches there.

What's included

Local visibility from day one.

  • Google Business Profile setup and optimisation
  • Category selection and service area setup
  • Local business schema on your website
  • NAP consistency across key directories
  • Location page creation (for businesses serving multiple areas)
  • Local keyword targeting
  • Monthly local pack position tracking
  • Review strategy guidance

Standalone · From £495/month · 3-month minimum · Rolling monthly after that

Monthly Retainer

From £495 / month

3-month minimum · Rolling monthly after that · No lock-in

START MONTHLY SUPPORT

Best fit for businesses with a physical location or defined service area. Get in touch and we'll confirm whether local SEO is the right channel for where you are.

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Who this is for

Founders who serve a local market and want to be found by people in it.

If you run a business that serves clients in a specific area, whether that's London, the South East, or across the UK, local search visibility is one of the highest-intent channels available to you.

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Best fit: service businesses, consultants, trades, professional services. Any founder where location matters to their customers when they're making a decision.

Not the right fit: purely online businesses or SaaS products where customers aren't searching by location. Local SEO won't move the needle if the business model isn't geographically anchored.

Local SEO sits within the Monthly Growth Support alongside Google Ads and content. The combination drives both paid and organic traffic from local searches simultaneously.

The people looking for what you do are searching right now. Are you showing up?

Local SEO setup and ongoing management included in the Monthly Growth Support. Fixed monthly fee, no lock-in after three months.

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Questions? Get in touch. We'll tell you straight whether it's the right fit.